Data-driven decisions as the key to growth

More than ever before, businesses are looking for ways to turn huge amounts of raw data into information they can really work with. We see the global business intelligence (BI) market growing rapidly: projections suggest it’ll reach a value of 54.9 billion USD by 2032, up from 27.24 billion USD in 2022.

From creating interactive reports to visualising complex data and making informed decisions in record time, its wide range of purposes make it the ideal option for businesses who want to monitor KPIs, identify trends, and ease data reporting. A simple and seamless integration within the Microsoft ecosystem makes it particularly appealing, too.

Power BI users are multiplying around the world

With that in mind, we’re not surprised to see Microsoft Power BI rising in popularity around the world. Recently, Power BI has outpaced competitors and become one of the most widely used BI tools. As of 2023, Power BI holds a stronger-than-ever position in the BI market: it’s used by approximately 36% of global enterprises, according to this Gartner report.

For companies using Microsoft, going full force with Power BI’s the clear choice—allowing them to enhance analytics capabilities without the steep learning curve associated with other BI tools.

More Power BI engagement at 5miles

Power BI engagement on the 5miles platform has also seen significant growth. 5miles members are keener than ever to wrap their heads around Power BI: we’ve seen a substantial increase in user activity related to Power BI.

Currently, Power BI shows our highest engaged users out of all courses in our library. From 2019 to 2020, we saw a 1,520% increase in unique Power BI users on our platform. Then from 2021 to 2022, user activity showed a 40% increase in completed challenges and learning tracks. It’s clear that professionals have started to recognise the increasing importance of upskilling in data analytics and BI tools.

More professionals are seeking to enhance their Power BI skills, in line with the tool's rising importance in the global market. We work to make sure our platform offers relevant, up-to-date learning content and offers a valuable resource for those looking to stay competitive in the job market.

Learning how to dive deeper into the data

As data becomes even more central to business strategy, the demand for tools that can simplify data analysis continues to grow. Microsoft's commitment to enhancing Power BI’s capabilities, particularly in areas like AI and machine learning, will likely further cement its position as a leading BI tool.

At 5miles, we help teams harness Microsoft’s Power BI’s power to connect their data sources and enable data-informed decisions. We’re dedicated to developing cutting-edge training in Power BI, ensuring that professionals—interns to tenured—can keep up with the evolving landscape.

Find out more here, and start empowering yourself, and your business, with Power BI.